B IS FOR BALLY SAGOO

Bally Sagoo was one of the Asian Underground explosion in the mid-1990s. He still produced music today and is involved with Bollywood.

Stealing records from his father’s music store by night and replacing them in the morning, he would experiment by fusing traditional Indian music with western beats. But the bills still had to be paid, so by day, he held a full time job as a sales assistant, and by night he was producing in his bedroom, which he called “Currywood Studios”. Sagoo knew he was onto something big.

Bally’s concerted efforts bore its’ first fruits in 1989 when a local Indian record label, Oriental Star Agency gave him his first break. He remixed a track called “Hey Jamalo” which became an instant success. His popularity on the Indian music scene was growing fast. His love for Dj-ing and music forced him to follow his dream and he became a full time music producer.

 

With the Indian music industry safely in his hands, he set out to cross over into the mainstream, by signing to Sony Music in 1994. Bally came up with the new concept of revitalising classic Bollywood film songs. Appropriately, titled “Bollywood Flashback”, this album became one of the biggest sellers worldwide. A single off the album, “Chura Liya” became the first Indian song to be play listed on Radio One.

 

Today he travels the globe as a Celebrity DJ playing to packed houses wherever he goes, rumoured to be the highest paid Indian DJ in the world with only one requirement on his rider, a non stop flow of ‘Bacardi and Coke!!!’. He has toured India supporting Michael Jackson. In 1997 he appeared on the UK National Lottery. Bally’s achievements were acknowledged by a personal invitation to the Presidential Palace by the President of India in 1997. Sagoo has signatured many Bollywood and Mainstream films with his original tunes as film directors pursue him for his musical talent.

 

Shame he has the same dodgy goatee as Armand Van Helden. From 1996:
Bally Sagoo – Dil Cheez (Hip hop Mix)
Bally Sagoo – Teri Akhiyan (Groove Corporation Mix)
Bally Sagoo website

~ by acidted on June 18, 2008.

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